UX Kit

UX Research helps design teams to validate and confirm assumptions from data analysis.

A Research plan is commonly sctructured on the following phases:

• Discovery: Observation is key in this first phase. This phase aims to get and collect feeling, behaviours, believes, needs and expectation. Discovery phase is acting on both following fields:
  • Qualitative: usually from User Interviews on a small selected segment;
  • Quantitative: analysing a large amount of data from interviews, surveys and/or trackings;
• Exploration: Heuristic analysis is a well known practice and can easily identify frictions.

In this phase, a User Flow (as well as User Journey) tend to describe how a User is navigating throught the application/screens/pages. We can also consider to use Ideation process and find alternative options during the flow.

• Testing: User testing help to determine learnability and efficience of Design. A Prototype (paper made and online) is used to measure time, errors, success rating, on doing a variety of tasks. Testing is often managed using A/B test & MultiVariate Testing (MVT).

• Listening/Learning: Ultimately, (but still think iterative), surveys

External resources

• https://www.arquen.fr/blog/qu-est-ux-research/ (FR)
• https://www.nngroup.com/articles/ten-usability-heuristics/
• How to create a UX research plan